Giving people and the future the power to continue.
Policy consulting firm & PR agency
Consulting and Policy Planning
Creating a new era. The global challenge of Zebra companies.
Support locals around the world.
持続可能な地域を実現していくためには、地域の魅力の再創造はもちろんのこと、地域での稼ぐ力を高めること（付加価値を高める力）や地域での消費促進、地域への新たな投資の呼び込みが欠かせません。自然環境や事業構造と協調しながらも、持続可能な地域づくりのため、事業再編や新規事業立ち上げのサポート、地域課題を解決するソーシャル・ビジネスの立ち上げを支援しています。
Branding local products
We don't just buy and sell products, we maximize product value based on the local story. For seafood and agricultural products, we consider the surrounding environment and pay attention to the supply chain and retail. We don't just eat delicious food, we market to "experience consumption" that supports producers and the local community. We increase product value by developing products that meet the needs of society and sharing stories.
Regional management reform and business attraction
地域の価値は財務情報と非財務情報によってスコア化されます。持続可能な地域の実現には、「稼ぐ力」「地域社会との共生」「周辺環境への配慮」「社会課題の解決」「地域社会全体の適切なガバナンス」が必要です。企業誘致や起業・創業支援、地域全体でのSDGsへの取組みなど、個々の事業者と地域全体をマネジメントし地域の価値を高めます。
Media Strategy
As new values spread, attention is being focused on small businesses, small and medium-sized enterprises, and local areas. However, due to differences in capital, there are few channels for disseminating information, making it difficult to promote effectively. We use owned media, earned media, and paid media to help formulate strategies and manage campaigns that will increase the ability to disseminate information in the region.
M&A for small businesses and NPOs
Small businesses and NPOs have supported the infrastructure of local regions. Not only sake breweries, souvenir shops, and accommodations and restaurants that represent the region, but also the more than 100,000 NPOs and general incorporated associations across the country face challenges in business succession. We support M&A for small businesses, NPOs, and other businesses that may be small but have a major presence in the region.
Research & Reports
In any era, having the generation that will lead the future on your side is essential for the future stability of your brand or organization. We analyze the behavioral patterns of young people from an insight perspective, and not only propose group interviews and fieldwork, but also clarify segmentation, targeting, positioning, and unique sales pitch positions, and create reports based on the necessary information. In addition to creating reports, we also compile policy recommendations for companies and brands based on our track record of working on government policies, and propose effective PR activities. Please leave it to us to clip areas where it has been difficult to measure the effectiveness until now.
Story Management
In a world where anyone can easily access information, superficial advertising or a uniform tone and manner alone cannot increase the value of a brand or organization. We support brands and organizations in increasing their intrinsic value by designing their mission, vision, and concept, and improving supply chain and logistics with staff from NGO backgrounds, so that everyone involved in the brand or organization can tell their "story" with pride. We unify production to retail, develop consistent campaigns, and thoroughly manage risks while working with the NGO department, media strategy, and legal department to clarify the "story behind the brand." We increase the value of the brand and organization.
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Supports the development of new ESG investment businesses for companies and local governments.
As social issues accumulate, resources around the world are limited, and companies and organizations, large and small, are being asked to restructure their business models. For the future, we need a new index that emphasizes not only financial information but also non-financial information from the perspective of ESG and SDGs. In a changing society, we help organizations, products, and services to increase their significance and survive in a society of conscious consumption where stories are consumed.
Overseas expansion and business launch
We support Japanese companies in expanding overseas and developing their businesses overseas. Our specialty is social business. We provide total management of relationships with politics, competitors, and local communities. With the theme of coexistence and cooperation with the host region, we can set up a one-stop team to provide support for personnel exchanges, building supply chains, launching social security-related businesses, and networking with NGOs and Japanese companies.
SGDs事業改革
It is necessary to create a system that can grasp risks that cannot be grasped by financial information alone by combining non-financial information. Our company is a team of people from global NGOs and consulting firms who support companies, organizations, products, and services from the perspective of SDGs. We score initiatives and strengthen relationships with stakeholders, including not only shareholders, but also local communities and industry participants.
Regional expansion and business launch
An increasing number of companies are decentralizing their bases to regional areas to avoid risks caused by centralization and to plan for business continuity. However, cooperation between private companies and local governments is not possible. In some cases, there are problems building relationships with local communities. Our team will make the most of our experience in managing regional communities to support local governments that want to attract companies, as well as the launch and expansion of regional revitalization projects in regional areas.
Concept Business
As social issues accumulate and consumer and investor needs become more diverse, concept design that embodies a mission and vision (a goal that can be visualized) is essential. To embody a concept that connects the future with the present, there are methods such as the development of new products and services, social messaging, PR campaigns, and rebranding. We support the administration of the business and the planning and management of the business.
Policy planning and deliberation committee member.
We support policy planning for central and local governments and related organizations both in Japan and overseas. We provide comprehensive support including investment budget formation, branding, city promotion, and citizenship education. Our CEO, Togashi, was the first student to appear on NHK's Sunday Debate, which features party leaders and experts, and has appeared on many other television programs, including NHK Morning First and BS Fuji Prime News. Our executive officers also serve as judges for the Tokyo Business Contest and the JC Business Contest.
Introduction of Youth Parliament
We support local governments in introducing "Youth Parliaments," organizations that can hold policy discussions and make policy recommendations, with the aim of reflecting the opinions of young people in policies. Recently, the number of cases where these have been introduced has been increasing. Please contact us for anything from support in implementing "Youth Parliament" introduction projects to internship design.
Youth policy making
Problems associated with a declining birthrate and aging population, such as elderly employment, women's social advancement, revitalization of young people's communities, and effective use of aging infrastructure and land resources, will emerge one after another in the next 20 years. Why not solve these problems and create an attractive region for the next generation of young people? We will support you in creating policies that involve young people.
Immigration and Settlement Tour
Population decline and aging of the population continues all over the country, and the situation of fighting over the population pie continues. In addition to relocating, it is necessary to take measures to increase the related population such as living in two places, and to promote the uniqueness of the region, not just "abundant nature," "beautiful sea," or "delicious food," which can be promoted in any region. Our company also produces PR videos in various regions, provides policy advice, and undertakes relocation and settlement tours.
Information dissemination support (branding)
In a society overflowing with information, instead of push-type information that disseminates information one-way, PR measures that create fans of the media and activate communication, and information dissemination strategies that respond to pull-type information are necessary. It is necessary to redefine the good points (USP) of the region and design a future image of what the region should be like in the future. ANR also supports strategy formulation and holding workshops in the region.
Establishment of a youth support desk
We will support local governments in introducing "youth consultation desks" with the aim of enabling them to pick up on the anxieties and discomfort that young people feel towards society. Elementary, junior high, and high school students do not have a consultation desk close to them when they encounter bullying or refusal to go to school. In addition, about 70% of junior high and high school students (※1) feel anxious about their future. Please contact us to create a "society where no one is left behind."
*1 2017 Survey on Junior and Senior High School Students' Imagination of the Future - Sony Life Insurance
IT/ICT Utilization
Digital transformation has progressed rapidly due to the spread of COVID-19, and effective use of supplementary budgets is being called for in various regions. IT/ICT technologies not only support regional medical care in depopulated areas, but also ensure freedom of movement through autonomous driving and other technologies, and their use in the education sector will increase the future potential of the entire region. The launch of innovation hubs and satellite bases in collaboration with regional banks and other organizations is also expected to attract companies.
Local government policy planning (overseas)
In order to realize a sustainable social security system, we support the launch of day service centers under the new system so that health and welfare facilities such as day service centers can have the ability to earn money on their own and become hubs that realize a region where "no one is left behind." (NGO Nogezaka Glocal Okui, Bunito City)
ICT in educational institutions
We are providing educational support using ICT and introducing web conferencing systems, such as through the GIGA School Initiative, online classes in response to the spread of COVID-19, and communication with students who are not attending school, which expands the support system by allowing them to participate from anywhere.
Business development in collaboration with academic institutions
In our domestic and international activities, we are conducting demonstration projects in collaboration with industry, academia, and government, conducting research and report writing, and developing markets based on Education for Sustainable Development (ESG). Currently, we are supporting new business development and business expansion in Japan, the United States, Thailand, Vietnam, and Russia.
M&A for SMEs and NPOs
The lack of successors is becoming a serious problem for small and medium-sized enterprises that are responsible for regional infrastructure, and for NPOs that are responsible for tourism and urban development. We support M&A for small and medium-sized enterprises and NPOs that utilize the Regional Revitalization Volunteer Squad program and the support program of the Ministry of Economy, Trade and Industry.
Local government comprehensive consulting
In order to improve the population structure and develop a stable industrial base, we provide total support for attracting companies, supporting the start-up of businesses, utilizing ICT, and comprehensive PR for young people all over the country. We support management that will continue into the future of local areas all over the country.
Policy making in the central government
He serves as an expert on the LDP Special Committee on the Age of Adulthood, the Komeito Youth Insight Council (expert), the ruling party roundtable, the local council for sustainable microtourism development, etc. Ruling party pledges: We proposed and realized these pledges by establishing a new "Minister of Youth Policy" and "department," appointing young people to councils, and considering lowering the voting age.
ANR's extensive track record
Chiba
