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Policy consulting firm & PR agency
Giving people and the future the power to continue.
WORKS
美村プロジェクト
VISON Project
The towns of Taki, Meiwa, Odai, Watarai, and Kihoku, where the commercial resort VISON is located, have joined forces across administrative boundaries to form the five towns of "Bison," promoting the creation of an attractive region using a common digital system. As part of this initiative, a portal site for local residents, "Bison," and a portal site for tourists, "Bison Travel," have been launched. Our company is in charge of PR for the relationship between the region and the five towns in the Mie Wide Area Digital Garden City Initiative, and is working to enable fans of the region to freely post information on the tourist portal site.
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Press Conference
At the Mimura Passport launch press conference, in order to emphasize that the local people were the main players, representatives of Mimura Passport member stores and Mimura ambassadors spoke of their enthusiasm, representatives of related companies spoke of their thoughts, and representatives (heads) of each of the five towns spoke of their outlook for the future. We were in charge of everything from the advance release to preparing the press kit, creating the release, the photo shoot route on the day, PR reports, and online distribution.
LP design, UI and UX design
The landing pages for Mimura Passport and Mimura Healthcare, among others, use the same tone and manner that we created (universal design (fonts, color balance, etc.) to ensure that information is conveyed fairly to residents and users), and we designed them to make it easy to imagine traveling around the area, which is the app's goal.
Information provided by local ambassadors
It disseminates local information to local residents and people from the area, and promotes collaboration with events and services that revitalize the area. By incorporating an event information dissemination function and application form, it reduces the operational burden on organizers, and together with our "regional ambassadors" who are actively involved in regional revitalization, we disseminate information full of the charm of the region. In addition to disseminating tour models based on themes such as experiential adventure tourism, green tourism where you stay in agricultural and fishing villages, gastronomy tourism where you can experience the local food culture, and health tourism to restore and improve health, we also disseminate event information posted on SNS by regional ambassadors, as well as the deep charms and seasonal charms of the region.
Press Release
The "Mie Village" brand was launched to promote the Digital Garden City-State initiative and the Mie wide-area cooperation model.
美村PAY
Mimura PAY
On January 27, 2023, the service of the digital local currency "Mimura PAY" was launched, which can be used at stores in the four towns of Taki, Odai, Meiwa, and Watarai. "Mimura PAY" is a digital local currency (prepaid electronic money) that can be used at stores (affiliated stores) in the four towns of Taki, Odai, Meiwa, and Watarai. By using Mimura PAY, the economic circulation of payment fees and data will be created within the Mie region. In addition, bottom-up business development will allow us to provide convenient and advantageous services. The introduction of low-barrier payment will make it easier for cashless payments to spread, which will also help boost the local tourism industry. In addition to disseminating information on posters and in stores, we are also planning to promote "Mimura PAY" in collaboration with Matsusaka Commercial High School.
Tie-up with local high school, Matsusaka Commercial High School
We tied up with Matsusaka Commercial High School, which is located close to VISON and teaches marketing, especially information dissemination and video production, and provided lectures on PR video composition, storyboard production, and filming methods throughout the semester. We also filmed on location, and created a team of high school students to produce the video. A generation that is good at disseminating information has been able to solve local issues, make the "Mimura PAY" initiative their own, become loyal, and spread the information dissemination by local high school students.
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沖縄県二次交通課題解決
Okinawa Prefecture Secondary Transportation Issue Solution Promotion
The prefecture aims to address the issues of a shortage of rental cars and chronic traffic congestion, promote the use of public transportation, which is being improved, and become a sustainable tourism-oriented prefecture.
We planned and implemented a promotion aimed at young people with high customer lifetime value (LTV), introducing Okinawa travel that can be enjoyed without renting a car, Okinawa that can only be experienced by using public transportation, and ideas for regional revitalization.
Chura Mobility Project
A special class was held in collaboration with universities in Okinawa and outside of Okinawa, where students formed teams to propose solutions and promotion ideas for secondary transportation issues in Okinawa, and submitted proposals to the Okinawa Convention and Visitors Bureau, etc. University of the Ryukyus, Ritsumeikan University, Yokohama College of Commerce, Ferris University, and Josai International University participated.
Influencer Campaigns
With the cooperation of two influencers who have a strong affinity for spreading information about Okinawa travel without renting a car and Okinawa travel for young people using public transportation, we selected a route after many prior discussions and promoted an appealing Okinawa trip without renting a car.
DNP様ブランディングモビ
Dai Nippon Printing Co., Ltd. Mobility Division branding, regional PR and demonstration experiment
"DNP Mobility Port" is responsible for promoting mobility optimization services that encourage travel by creating an environment where various forms of transportation are easily accessible to everyone, including residents, tourists, the elderly, and the young. We formulate concepts, produce indirect product PR videos and philosophy adjustment PR videos, conduct demonstration experiments with local governments, and support PR efforts for chambers of commerce, junior chambers of commerce, businesses, and local residents.
Demonstration experiment implementation and PR
In Odai Town, Mie Prefecture, mobility ports were set up at roadside stations and clinics to promote the use of AI demand taxis, and the combination of analog and digital technology was promoted, allowing anyone to easily dispatch a taxi. The head of the women's division of the Chamber of Commerce and Industry cooperated in appearing in the video.
Komono Town in Mie Prefecture has set up mobility ports at accommodations and tourist facilities, and to support the rental of bicycles and electric bikes and the promotion of local tours, the site provides information on the congestion situation at tourist facilities, the number of rental bikes in each area, maps, and recommended information. In order to explain the function in an easy-to-understand manner, we actually interviewed local residents and promoted the benefits of the mobility ports.
In Tokyo's Shibuya Ward, a mobility port was set up in front of a department store, where people can see real-time information posted on social media by local businesses and it also promotes the use of buses and micromobility, helping to alleviate congestion and support local travel. We filmed on location with the cooperation of restaurants that are cooperating with the pilot project.
DNP様ブランディング出版
Dai Nippon Printing Co., Ltd. Publishing Innovation Division Branding
As digitalization advances, the number of people reading books is decreasing, and people are moving away from printed matter. However, we have inherited our passion from the time of our founding, "We want to contribute to the advancement of people's knowledge and culture through letterpress printing," and we are formulating messages, taglines, and statements for our business division teams, young people, and the industry as a whole, especially in these difficult times, and are implementing projects that embody these messages and concept videos.
workshop
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Representatives from the Publishing Innovation Division and PR department gathered to discuss what books mean to them, what they want to convey through books, what moved them when they encountered a book, what book life cycle management is, etc. The discussion was compiled into a graphic record.
Tagline statement creation
Based on the content of the workshop, we developed a statement and tagline.
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Video production
We created a video that embodies the concept, and it calls for new initiatives with many companies involved in books, such as the system for "delivering books" that has been made possible through book life cycle management, the printing of books starting from one book (filmed at the Kuki Factory), and publishing, printing, distribution, and bookstores. We were in charge of planning and direction.
Implementation of the project
In order to promote "co-creation" and "open innovation" through public-private partnerships, DNP and Maruzen CHI Holdings held a "Meet and Connect with Books" workshop at the "Yokohama Co-Creation Expo 2022" held at Yokohama City Hall. A release was published under our joint name. We were in charge of planning and video production.
SEKISUI様 ブランディング
Pidi planning and branding for Sekisui Chemical Co., Ltd.
Sekisui Chemical has released a new veterinary medical device that can be used for oral treatment, applying the plasma technology it has developed over more than 20 years of developing industrial equipment. Rather than just selling medical equipment, the team worked together to come up with a tagline statement for "people spending time with dogs," and held workshops and interviews to determine what the company can do to achieve this. They also collaborated with local governments to realize the concept.
Tagline statement creation
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The tagline and statement were created not to appeal to the performance or functionality of the medical device, but to emphasize the thoughts behind what the business division and the company are working on, and "what value do we want to provide to society?"
The tagline and statement are intended to be displayed as is in veterinary clinics and other places, and are based on real-life experiences that occur in life with a dog, as well as incorporating the thoughts of a pet owner who was one of the members involved in formulating the statement.
Web production
At the same time as formulating the tagline statement, we also organized the tone and manner, setting a tone and manner that expressed the image we wanted to be seen as a company and business division, and that would give veterinarians and pet owners a sense of security while also expressing the SEKISUI brand, and then we created the website.
Concept Realization Project
As a business that embodies this concept, we are utilizing the corporate version of hometown tax donations, planning the business together with local residents and local governments, proposing what we can do as a business team with Sekisui Chemical Co., Ltd., and carrying out the business in order to create "happy, everyday days spent with dogs."
アースデイ沖縄
Earth Day Okinawa 2022 & 2023
Earth Day is a day to think about the Earth and take action, and is celebrated all over the world. Our company presented Earth Day Okinawa, an event that combines entertainment and learning with the keyword "Okinawa," and allows people to actively and positively engage in food, music, community, and volunteer activities while enjoying themselves and contributing to society.
Earth Day Okinawa was held in Kumoji, the center of Naha, with the support of many companies, organizations, and volunteers. Governor Tamaki of Okinawa Prefecture and Minister in charge of Okinawa Wakamiya also attended the event.
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アースデイ渋谷
Earth Day Shibuya 2022
Earth Day is a day to think about and act on the Earth, and is celebrated all over the world. Our company was a special sponsor of Sustainable Fashion Week, which was held at MIYASHITA PARK in Shibuya, a center for young people.
At Earth Day Shibuya, we introduced our client companies that are developing sustainable products and services, as well as youth-oriented ventures that we support.
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御宿町企画・政策
Onjuku Town Planning and Policy
Onjuku Town has had the highest aging rate in the prefecture for over 10 years. It is a pleasant place to live surrounded by the rich sea and satoyama forests, but the aging rate has exceeded 50%, and with the number of tourists declining in the tourism industry, one of the town's core industries, the town is facing challenges in promoting the relocation and settlement of young people and creating an attractive community. We provided policy support and tours for relocation and settlement.
Immigration and Settlement Planning
We believe that the basis of PR is not to exaggerate. Relocating and settling is an issue that can affect a person's life, so it is essential to convey the situation as it is. Instead of the usual relocation and settlement seminar where a town official speaks, we planned to have people who live in Onjuku, such as local restaurant owners, inn owners, local government officials, and people who relocated and opened businesses, talk over Onjuku food. A total of over 40 people participated, with one family relocating and two groups setting up two bases for their lives. One group also began making use of a vacant house. This is the joy of PR, getting the most out of a limited budget.
Travel the town, fall in love with the town. A tour to experience relocating and settling in the town.
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Up until now, migration and settlement tours have been conducted by large groups on tourist buses. Not only is it expensive to charter buses, but it is also difficult to meet with each participant individually. That is why we have devised a bicycle tour that is held on an ad-hoc basis. This allows you to experience the atmosphere of the town, which you cannot get from a tourist bus, and also makes it possible to provide a migration and settlement tour customized for each individual. The tours are run by the Regional Revitalization Cooperation Volunteers.
Support for online classes
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In the early stages when the spread of the COVID-19 virus reached Japan, we worked with Japan Media Systems Co., Ltd. to help introduce LIVEON, which has high security capabilities, and provided policy and on-site support for the implementation of online classes.
Online Symposium
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In order to provide marketing support to those involved in town meetings and community revitalization activities in Onjuku Town, even amid the spread of COVID-19, we invited experts to hold a panel discussion and online interactive discussion.
Utilization of vacant houses, vacant land, and abandoned farmland
We renovated a vacant house in front of Onjuku Station and opened our satellite office and an incubation facility for people starting businesses in Onjuku. We operate it as a base for consultations on not only starting a business, but also on utilizing vacant houses and land. We have actually sold the abandoned house in front of the station and utilized the farmland.
有隣堂様若者向け企画
Yurindo Co., Ltd. Head Office Project for Young People
As young people are increasingly turning away from print media and books, we invited Ayaka Nirei, a young entrepreneur who is gaining attention, to spread the appeal of books to young people. Together with the young people who had gathered at the venue, she held various workshops about the appeal of books and introducing books that each of them recommended.
When the project was implemented, it was featured in the Yokohama Keizai Shimbun, Kanagawa Shimbun, and other newspapers.
Kanaloco
Supporting teens' social contributions: Keio University students collaborate with Yurindo
Yokohama Economic Newspaper
Event to "Support Challenging Teenagers" planned by Keio University students and Yurindo at Yurindo Main Store
木戸泉酒造様 SDGs企画
Kidoizumi Sake Brewery Co., Ltd. SDGs Project Sea and Japan Project Tie-up
We have teamed up with Kidoizumi Sake Brewery, which is working on sustainable businesses through regional revitalization and new initiatives, and with the Ocean and Japan Project, an all-Japan initiative led by the Nippon Foundation and the government, with the aim of stimulating interest and curiosity about the ocean, especially among children, and expanding the circle of action aimed at solving ocean problems.
As young people are increasingly turning away from sake, we developed products targeted at the millennial generation by downsizing, promoting sake like wine, and creating designs with a sea theme.
When the project was implemented, it was featured in the Yomiuri Shimbun, Chiba Television Broadcasting, and other media.
Yomiuri Shimbun
"Innovative proposal: PR strategy for new sake products"
海の課題解決 ビジコン
海の課題解決 ビジネスコンテスト 海と日本プロジェクトタイアップ
In order to create a movement to raise awareness throughout society of "no more waste being put into the ocean," we partnered with 12 stakeholders from industry, government, academia, and the public to create a model for reducing marine waste and teamed up with CHANGE FOR THE BLUE, a project that promotes this both domestically and internationally, to host a business contest. Even after the contest ended, we continued the project as a stand-alone business, with our company and mentors accompanying the project to commercialize the business, and supported investment matching and growth for ventures that are solving social issues.
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壺屋焼 陶真窯様 映像制作
Okinawa traditional Tsuboya ware Toushingama video production
We produced a video of Toushingama, a company with a kiln in Yomitan Village, Okinawa Prefecture. In advance, we interviewed and toured the factory to talk to people who work there, purchase their products, and those who use Toushingama's pottery in luxury hotels, etc. We then compiled not only their product value but also their social value, such as why they are loved in the community, the thoughts of the second generation, and what has been passed down from the previous generation, and produced the video.
Storyboards and video
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Before we start producing a video, we always create a proposal that outlines the purpose and target audience and the type of video. We create a storyboard based on the proposal and location hunting, and advance preparation is essential to ensure that nothing is left behind during filming and to create high-quality video.
寿司 笹本様 映像制作
Video production for Sushi Sasamoto, Kamogawa, Sotobo, Chiba
We produced a promotional video for Sushi Sasamoto, a restaurant located in Kamogawa City, Chiba Prefecture, that not only makes use of seasonal fish and ingredients from the Sotobo region, which is blessed with the Kuroshio Current and fishing reefs, but also focuses on promoting the region and providing hospitality to visitors.
Promotional Video
The basis of PR is to convey the essential value as it is, so in addition to careful discussions and prior hearings about the store's thoughts and background, we also asked customers who actually visited the store to appear in the shoot, and filmed them as they were.
Branding for the private luxury cottage "Forrest Kitakaruizawa"
"Forrest Kitakaruizawa" is a newly built luxury cottage rental in Kitakaruizawa, Gunma Prefecture. It is a set of four cottages that offer tourists a luxurious space that embodies the value of nature and the region. Our company is in charge of web production and PR, and is promoting the site to provide visitors to Kitakaruizawa with a memorable trip, improve the customer experience, and make them want to come back.
Web production
時間に追われている現代人だからこそ、先を急ぐことなく、ゆっくりしながらスローライフを体験していただきたい。立ち止まって、全てを忘れて、自然と一体になる。
コンセプトは” SLOW LIFE ”と設定し、WEB制作を行いました。
Influencer Campaigns
Forrest Kitakruizawa
With the cooperation of influencers, we created a Kitakaruizawa trip to share the charms of Kitakaruizawa.
Asama Otaki waterfall / #Asama Otaki waterfall
Uodome no Falls / #UodomenoFalls
Forrest Kitakaruizawa / #ForestKitakaruizawa
Caffe Junrieno
Cycling & Cabbage Fields
Hanyuda baiten / Hanyuda shop
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