All Nippon Renovation Association and BORDER Co., Ltd. will be holding a pop-up at Department Store Ryubo with the theme of well-being and community development!

There will also be advance sales of new products such as the "Electric Bike glafit NFR-01 Pro (Limited to 100 units)," "Natural Fiber Products from the World Heritage Site Yanbaru," and "Koza's New Brand with a Concept of City and Fashion."

Food Ribbon, CENTER SOUND STORY, Ryukyu Mobility, All Nippon Renovation, WALLTECH, Glafit, and BORDER will be holding a pop-up store at the Ryubo department store from Friday, August 23 to Sunday, September 8. Various Okinawan brands related to food, clothing, and shelter are collaborating to hold the pop-up with the theme of "well-being," which refers to a state of being not only physically and mentally healthy, but also socially and economically well-off and fulfilled.

①Micromobility and community development to support mobility Ryukyu Mobility & Glafit Co., Ltd.

In addition to being able to try out items that are usually only available in the online store, we will also be selling the new electric bike "glafit NFR-01 Pro," of which only 100 are currently available online and in stores. A community development coordinator will also be available at the booth to give advice on how to use the bike. For NFR-01Pro purchases made during the period, we will give away a genuine smartphone holder, genuine helmet, and helmet holder.

②Food Ribbon Co., Ltd.: A circular economy model that connects producers and consumers to support food, clothing and shelter

Eco-friendly and fashionable products will be on sale exclusively from Yanbaru! Hand towels made from fibers extracted from Okinawan pineapple leaves and over 130 years of craftsmanship, jeans made from pineapple leaf fibers, Mickey Aloha shirts, jams and straws made from pineapple leaves to enrich mealtimes, and aroma oils made from shikuwasa will be on sale.

3. Regenerating industrial resources through the power of art and technology: WALLTECH Co., Ltd.

What you think is "nice! Cool!" is actually an environmentally friendly product. WALLTECH aims to create such a world and will release key chains and business card holders using materials from discarded clothing and cutting. In fact, the pop-up store will have a collection box for clothing that will be used as raw materials for the next product. Anyone can use the collection box.

④New local brand CENTER SOUND STORY ~Koza Brand~

The brand is themed around Okinawa's street culture and the history of Okinawa City. CENTER refers to the "central city area" of Koza, Okinawa City in central Okinawa, "Okinawa, which is between the history of Japanese, Western and Chinese culture," and "the feeling/position of joining hands between people." SOUND STORY was named with the desire to turn the music that was popular in each era, from before the war to the post-war period and even the present day, as well as the culture and history of Koza (Okinawa City), and the story up to the present day into a single sound and turn it into fashion. The pop-up will sell t-shirts, dress shirts, hats, tumblers and other items that evoke the feeling of moving from post-war Okinawa towards the future. Taking advantage of their activities based on the theme of city and fashion, they will also propose fashion that goes well with graffit's electric bikes.

⑤Planning and management: BORDER Co., Ltd. x All Nippon Renovation Association

This pop-up project was made possible through a collaboration between Ryūbo Rakuen Department Store, the "Connect, Connect for Okinawa" advertising agency BORDER Inc., and All Nippon Renovation, a PR company with the mission of "democratizing PR," in collaboration with ethical, cutting-edge brands in Okinawa Prefecture. Staff from each company will be stationed in the store on certain days. Consultations will also be available for companies and local governments working to create a recycling-oriented society and community development.

■ Project Overview

Project name: Limited-time pop-up "Well-being and community development"

Venue: Ryubo Department Store 2F Rakuen Department Store Area

Period: August 23rd (Friday) to September 8th (Sunday)

Business hours: 10:00-20:00